Choose: Most Important Decision for Your Business

LatestBuy SKU: PD1LWAI01 Kod kreskowy: 9781401951139

€34,74 EUR

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Starting a business is hard. Most people fail, but it does not have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who.

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