{"product_id":"emotion-by-design-creative-leadership-lessons-from-nike","title":"Emotion by Design: Creative Leadership Lessons from Nike","description":"\u003cp\u003eFrom the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business\u003c\/p\u003e\u003cp\u003eA revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns\u003c\/p\u003e\u003cp\u003eJust do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.\u003c\/p\u003e\u003cp\u003eIt's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.\u003c\/p\u003e\u003cp\u003eNow, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.\u003c\/p\u003e\u003cp\u003eBut this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.\u003c\/p\u003e\u003cp\u003eThe result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.\u003c\/p\u003e","brand":"LatestBuy","offers":[{"title":"Default","offer_id":54167516512602,"sku":"PD1EGZV01","price":45.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/7197\/1807\/files\/pd1egzv01-1200a.jpg?v=1779120860","url":"https:\/\/www.clicktofournisseur.com\/ro\/products\/emotion-by-design-creative-leadership-lessons-from-nike","provider":"clicktofournisseur.com","version":"1.0","type":"link"}