This air-drying modelling compound is lightweight, soft, and elastic, offering an engaging crafting experience. The clay dries within hours, forming a unique paper-like texture for a distinct look. One of the fantastic features of Paper Magiclay is its ability to bond wet to dry pieces, eliminating the need for adhesives, joining techniques, or special tools. Its malleability allows it to be pulled, stretched, sprung back, and rolled, opening up a world of creative possibilities. It can also be further customised with paint, food dye, or markers.

The Coloured Magiclay comes in a set of six vibrant colours: black, red, yellow, green, blue, and white. These colours can be worked together to create new colours, adding to the versatility of this product.